Resham Khanna San Francisco, CA

Meta ads

I am a designer on the ad experiences team at Meta, in the responsibility and privacy space, designing for both sides of advertising and across both platforms.

On the consumer side, mostly on mobile, I work across Instagram, WhatsApp, Facebook, and the Meta account layer, each with its own design system. On the advertiser side, mostly on desktop, I design complex dashboards like Ads Manager and Events Manager.

In my four years at Meta, I’ve worked on dozens of projects. Some of my most notable work is mentioned below in varying levels of specificity depending on the publicly available material about them.

AI transparency in ads

Within GenAI ads transparency, I work on the advertiser experience in Ads Manager, automated detection of first and third party GenAI tool disclaimers, the self-disclosure label system, and the AI information people can open on Instagram and Facebook ads, including the special cases for social issues, elections, and politics.

Instagram ad with the AI info label, and the same ad with the AI info panel open GenAI transparency states on a Facebook ad The AI info panel explaining that an ad was made with generative AI Self-disclosure and special-case transparency labels on ads

Announced by Meta: GenAI transparency in Meta’s ads products.

Why am I seeing this ad?

“Why am I seeing this ad?” is Meta’s consumer-facing ad transparency tool, reachable from the three-dot menu on any ad on Facebook and Instagram, explaining why a given ad reached you and what you can do about it. Covered in Meta’s newsroom.

A Facebook ad with the Why am I seeing this ad panel open, explaining the targeting

Exact details are confidential.

WhatsApp monetization

Ad and business surfaces coming to WhatsApp, in the Updates tab alongside Status and Channels.

The WhatsApp Updates tab showing ads in Status and business Channels

Announced by Meta: Helping you find more channels and businesses on WhatsApp.

Youth ads

The ad experience is one part of the broader youth experience on Meta’s apps, one piece of a larger effort across teen surfaces to keep the product feeling like a coherent whole. Exact details are confidential.

Instagram feed and ad preferences screens from the teen experience work

Ads Manager

Ads Manager is the advertiser’s starting point for running ads across Facebook, Instagram, Messenger, and Audience Network. I work across its layers, from account-level settings down to ad-level optimizations: age and location targeting, AI transparency, special ad categories, youth ads, and campaign optimizations among them.

More on the product from Meta for Business.

Events Manager

Events Manager is where advertisers connect and manage the data behind their campaigns, the pixel and conversions that tell them whether an ad worked. It sits alongside Ads Manager in the same advertiser suite, and I work on parts of it in the same responsibility and privacy context.

More from Meta for Business.

The Events Manager interface for setting up and managing ad data sources